I know it’s an easy sell for any data-driven B2B marketer, and you probably can’t wait to get your new reports up and running. Use many different chart types and metrics to measure and compare the impact of ads in the context of your overall social media strategy. Share stunning and professional PDF dashboards with your team in seconds. No more stitching reports from different platforms and wasting time on tedious Excel tables. That’s just a few examples of what you can do with your LinkedIn ad performance data in Social BI. Wondering what content types work best for each channel? Here you go: Want to see how your organic engagement rate stacks up against paid? Easy: Analyze how organic social stacks up against paid You can also consolidate them with your other reports to get a centralized view of your social campaigns across both paid and organic channels. Like with any other Social BI dashboard, you can build from scratch and tailor each and every report to your specific goals. This exciting reporting capability is powered by our latest data source that pulls all of your LinkedIn ad performance data into Social BI where you can report on it alongside your organic and advocacy engagement, in the same dashboard. Just imagine how much fresh perspective and actionable insights it can offer!Īctually, you don’t have to imagine – with this week’s release, you already have it all inside Oktopost. To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA.Īnd when we say data we mean Social BI, our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers.

“What about paid social?”, we occasionally get asked by our customers.

Linkedin paid advertising